Smaaz’s Blog

First post this year

Is anybody out there??? I plan to update this blog very soon – so hang on…

July 17th, 2009

New Version of Google Mobile App for iPhone, now with Voice Search

Today Google released an update for its iPhone app that allows people to search on Google faster and easier than ever before. This launch builds on our previous version of the Google Mobile App for iPhone to offer two innovative new ways for users to search the web while they’re on the go: by voice and by location.

With the new version of the app, people can conduct a Google search by simply speaking their query into their iPhones. “Voice Search” uses speech recognition technology to transform spoken words into text and then runs the query through Google web search as if it had been typed manually. Additionally, to provide an even faster and more natural experience, when the app is turned on, Voice Search will detect the phone’s movement and activate automatically when you want to do a search. This feature allows you to naturally bring the phone up to your ear and speak your search into the phone, just as if you were talking on the phone.

This update to the Google Mobile App also uses the iPhone’s location detection to further personalize your search results. Now you can just type (or speak) a query like “pizza,” “movies” or “weather” and you will receive results tailored specifically to your current location, without having to include a city or zip code in the search.

The voice and location features add to Google Mobile App’s existing tools that allow people to access all of Google’s mobile services from their phone. To learn more, please visit www.google.com/mobile or download the app from the iPhone App Store by searching for “Google Mobile App.”

November 19th, 2008

Yahoo! Announces Termination of Services Agreement by Google

Yahoo! today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns.

While the implementation of the services agreement with Google would have enabled Yahoo! to accelerate its investments in its top business priorities through an infusion of additional operating cash flow, this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search. The fundamental building blocks of a stronger Yahoo! in both sponsored and algorithmic search were put in place independent of the agreement.

Yahoo! continually optimizes its algorithmic and sponsored search, and we have, in 2008 alone, developed and launched hundreds of improvements all designed to enhance search quality and deliver a more relevant search experience to the company’s users. To that end, Yahoo! has benefited from strong revenue per search (RPS) gains in the U.S. as discussed on the Q3 earnings call. Furthermore, Yahoo! continues to make substantial progress against its Open Strategy and in the deployment of its game changing APT from Yahoo! display advertising platform.

Going forward, Yahoo! plans to continue to provide the cutting-edge advances in products, platforms and services that the industry needs and expects, and intends to be the destination of choice for advertisers and publishers who want to reach one of the largest and most engaged populations of consumers on the web.

November 7th, 2008

Google Announces AdSense for Games in Effort to Fuel the Growth of Online Gaming

Every week, over 25% of Internet users worldwide play online games, which amounts to over 200 million people. This number is growing at a rate of almost 17% each year.

To continue to fuel the growth of online games for users and as part of our ongoing efforts to develop new ways for publishers to earn revenue, Google announced today the availability of AdSense for Games^TM, a program that integrates video advertisements into web-based games, complemented by text and image ads. The program helps advertisers reach its audiences in new ways. Google is working with select game developers and publishers including Konami, Playfish, Zynga, Demand Media, games network Mochi Media, as well as beta advertisers such as Esurance, Sprint, and Sony Pictures.

With this program, advertisers can now reach the growing number of gamers who are engaged in online play. For instance, in anticipation of a sporting event, an advertiser can use the technology of AdSense for Games to feature its logo within that sports event’s accompanying online game and reach its relevant demographic as a result.

AdSense for Games delivers video ads based on intended placements, as well as image or text ads based on contextual targeting with keywords and tags supplied by developers and publishers. Advertisers are charged on a cost-per-impression or cost-per-click basis, and ad revenue is split between Google and game developers or publishers.

AdSense for Games gives game developers a new way to monetize their games and advertisers additional tools to reach their audiences, ultimately benefiting users by spurring innovation in the online gaming space. AdSense for Games is currently available in beta to select partners in the U.S.

For more information, please see: http://adsense.blogspot.com/ and http://www.google.com/ads/games

October 14th, 2008

Yahoo! Enhances E-mail Experience with Its New Online Calendar

Yahoo! today announced the availability of an all-new Yahoo! Calendar, the No. 1 Web-based calendar service in the world. The new Yahoo! Calendar, which will begin rolling out in beta to users today, offers an intuitive, online social calendaring experience that enables people to be more productive.

Based on open standards, the new Yahoo! Calendar beta makes it easy for users to discover, share and keep track of events and appointments. Yahoo! Calendar is a popular feature within Yahoo! Mail, a key starting point for consumers on the Web and one of the most popular Web mail services in the world with more than 278 million users per month.

Leveraging last year’s acquisition of Zimbra, a leader in open source messaging and collaboration software that brought Ajax functionality to online calendars, the new Yahoo! Calendar is built on the Zimbra platform using the iCalendar (iCal) and CalDAV standards. The new calendar is interoperable with other online calendar services including those from Mozilla, Apple, Microsoft, AOL and Google, so users can share their calendar data with friends who use other online calendaring services and subscribe to any iCal-based public calendar.

Other new easy-to-use features allow consumers to keep track of activities through color-coding, drag and drop appointments for easy scheduling, and “zoom-in and -out” from a monthly “wall calendar” view to a single event — all from within a Yahoo! Mail account. In addition, images from the Flickr photo community can be included to create a visual, unique-looking online calendar with interesting photos.

“With the new Yahoo! Calendar, we’ve taken the concept of a traditional paper calendar and transformed it into a smart, yet simple online tool that helps people to keep track of their schedules, stay organized and be more productive,” said John Kremer, vice president, Yahoo! Mail.

“We’re executing against our vision of a smarter inbox, and this is just a preview of what’s to come in terms of integrating other network properties into the Yahoo! Mail experience. In the coming months, users will see additional features in Yahoo! Calendar to help them discover and keep track of their favorite events — like sports team schedules and concert dates — and even more features to enhance their overall communications experience.”

Key features in the new Yahoo! Calendar include:

– Sharing — Layering functionality that makes sharing events and keeping track of group activities easier

– Zoom — Calendar zoom capabilities make it easy to add and view new Calendar entries

– Photos — Integration with Flickr adds an interesting visual component to the Calendar and gives it the feel of a classic wall calendar through interesting public, Creative Commons designated photos on Flickr

– Alerts — Reminder feature makes it simple to set email, IM or SMS reminders for important Calendar activities

– Drag and Drop — Web 2.0 drag and drop functionality makes it simple to move appointments to new times — all without refreshing the Web page

– “To Do” List — A simple and handy “To List” feature makes it easy to keep track of important chores and tasks

When the Yahoo! Calendar beta becomes generally available in the coming months, it will include additional synching features and the capability to discover events of interest through tight integration with Upcoming.org and other Yahoo! properties. The Yahoo! Calendar beta is currently being rolled out in five markets: the United States, Brazil, India, Taiwan and the United Kingdom. Plans for global general availability will be announced later this year.

Openness is a major aspect of Yahoo!’s overall strategy, and open standards like CalDAV and iCalendar are key components. Yahoo! is a member of CalConnect, the Calendaring and Scheduling Consortium that helps further the development and adoption of these standards, and is hosting the CalConnect XIII members’ meetings at Yahoo!’s offices October 6th-10th.

October 8th, 2008

Plan Public Transit Trips in and Around New York City with Google Maps

Today, we are excited to announce that Google Maps will feature route and schedule information from New York’s Metropolitan Transit Authority (MTA), the largest public transportation agency in the United States. Figuring out how to get around the metropolitan area on subways, buses and regional rail is now just clicks away in Google Maps.

Users will now be able to access station and schedule data for every service provider overseen by the MTA: New York City Transit (which includes subway and bus service), Long Island Rail Road, Long Island Bus, Metro-North Railroad, and the MTA Bus Company. Other connecting services also provide data via Google Maps, including NJ Transit (commuter rail, light rail and bus), Staten Island Ferry, and The Port Authority of New York & New Jersey (PATH Rail, AirTrain JFK, and AirTrain Newark). The trip planner can create trips across multiple agencies.

Being able to plan public transit trips in Google Maps makes it easier than ever to take advantage of all that New York has to offer. With this new partnership, users can get detailed itineraries that utilize any MTA services across its 5,000-square mile service area. Itineraries will include three routing options, complete with station locations, schedule times, transfer information, total trip time, and step-by-step walking directions. Icons for MTA train and bus stops will now be visible on Google Maps which heightens awareness of the availability of public transit options for users who are exploring an area; when clicked, the icons will display the routes serving the stop and upcoming departures. Additionally, when a user searches for driving directions within the MTA service area, a public transit itinerary will appear as an alternative. Need directions while on-the-go? Transit routing is also available on many mobile phones via Google Maps for mobile.

The MTA joins more than 75 other transit agencies spanning 12 countries that have joined the Google Transit program. To learn more about today’s announcement, head to maps.google.com/nyc.

September 24th, 2008

NBC Universal and Google Form Strategic Advertising Partnership

As part of its continuing effort to offer innovative advertising solutions to its clients, NBC Universal (NBCU) will join forces with Google to form a strategic multi-year advertising, research and technology partnership. The two companies will work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the Google TV Ads™ advertising platform.The announcement was made today by Mike Pilot, President, NBC Universal Sales and Marketing and Tim Armstrong, Google’s President of Advertising and Commerce, North America.

On the national level, NBCU will offer advertising time from several of its cable networks to Google’s TV Ads platform. Inventory from Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller will be made available to Google in the coming months, with potential to expand onto other NBCU properties in the future. With the addition of NBC Universal inventory, advertisers using the Google TV Ads platform can reach NBCU Cable’s national audience and gain access to viewership data at an unprecedented scale. With this data, advertisers can better understand what consumers are responding to and make real-time adjustments to their campaign to maximize their ROI.

“We’re extremely pleased to join forces with Google on this effort, which will help us develop better accountability and ROI metrics for our advertisers and attract an entirely new group of clients to television advertising,” said Pilot. “This is another step in our commitment to trying innovative advertising approaches and testing new technologies that can help benefit our clients.”

“The Google TV Ads platform is making television advertising more accountable and measurable and we’re pleased with our progress to date,” said Armstrong. “Our partnership with NBCU will help us bring the power of television to a broader set of advertisers as well as give our current advertisers increased reach through our system.”

On the local level, NBCU and Google have also agreed to work jointly on adapting the Google TV Ads platform for local market use.

“This is a great way to reach clients who are interested in buying television advertising but may not have previously had the resources or ability to do so,” said Frank Comerford, President, Platform Development and Commercial Operations, NBC Local Media. “A self-service ad platform will be a great complement to our existing sales efforts and help us further connect our clients to their customers.”

As part of the agreement, NBC Universal will maintain its direct relationships with agencies and advertisers and can set parameters around the purchase of the available ad time. NBCU will also gain access to the large base of advertisers using Google’s AdWords™ online advertising program, many of whom are not currently television advertisers. The two companies will share in all ad revenue and explore innovative ways to expand the partnership in the future, including adapting the platform to add local inventory.

As part of their effort to help drive value for advertisers, NBCU and Google will also collaborate on a series of custom marketing and research projects using the Google TV Ads platform. Through its partnership with DISH Network, the Google TV Ads platform can report second-by-second set top box data allowing advertisers to measure viewership of their ads more precisely than ever before. The two companies will also take advantage of joint research that will help advertisers and agencies better understand their media mix and optimize their ad campaigns.

“We’re pleased that NBCU will make some of its inventory available on Google’s TV Ads platform,” said Laura Desmond, CEO of Starcom MediaVest Group. “The partnership will generate real value for our clients by providing us with a more measurable–and actionable–understanding of how consumers engage with content.”

September 17th, 2008

Google releases new Open Source Browser

Google today launched Google Chrome^TM, a new open source browser intended to create a better web experience for users around the world. Available in beta in more than 40 languages, Google Chrome is a new approach to the browser that’s based on the simplicity and power that users have come to expect from Google products.

In the early days of the Internet, web pages were frequently little more than text. But today the web has evolved into a powerful platform that enables users to collaborate with friends and colleagues through email and other web applications, edit documents, watch videos, listen to music, manage finances and much more. Google Chrome was built for today’s web and for the applications of tomorrow.

“We think of the browser as the window to the web – it’s a tool for users to interact with the web sites and applications they care about, and it’s important that we don’t get in the way of that experience,” said Sundar Pichai, Vice President of Product Management, Google Inc. “Just like the classic Google homepage, Google Chrome has a simple user interface with a sophisticated core to enable the modern web.”

Making the web experience better for users
Google Chrome was designed to make it easy for users to search and navigate the web for the content they’re looking for.

September 3rd, 2008