Yahoo! launched new mobile search “oneSearch”
January 9th, 2007
Yahoo! announced the release of their new mobile search platform oneSearch. The new service is optimized for the requirements of todays mobil devices - limited bandwidth, small screen size and time.
“Our goal with this release is to provide a rich set of relevant content for a given query from a number of different categories of results. The new display therefore demonstrates significant vertical integration on the mobile search result page to bring back more direct results. We’re already doing this on the web search results pages. For example, you see a shortcut for news or images in addition to web results where it is likely you would be interested in seeing those items.
In addition to providing relevant links to web and mobile web sites, the new mobile search provides immediate answers for business listings, movies, sports, news, events, celebrity gossip, stock/finance information, and so on, all from a single search. If the query term is “ipod”, the top of the result page includes results from Yahoo! Shopping, with prices and reviews, which could help the user who’s considering a purchase. A search for “San Francisco” will return weather, traffic information, and local news.” says Paul Yiu of Yahoo! Search.
Entry Filed under: Yahoo!
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