Ask.com Renews AdCenter License with LookSmart

February 21st, 2007

LookSmart announced today, that Ask.com has extended its license of LookSmart’s AdCenter for Publishers through 2009. Ask.com leverages LookSmart’s AdCenter as a component of its Ask Sponsored Listings PPC advertising program.
Ask Sponsored Listings (ASL) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network. Offered through IAC Advertising Solutions, ASL processes more than five billion queries each month, and supports over 30,000 advertisers bidding on more than 10 million keywords.
LookSmart’s AdCenter for Publishers is designed for all types of online media companies, providing an auction platform, algorithmic ad server and a reporting engine. The platform offers detailed reporting for both the publisher and the advertiser, allowing both to optimize pricing and ROI.
LookSmart also provides an API which allows agencies and large advertisers to interface directly with publishers licensing AdCenter technology.

Entry Filed under: Ask.com

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