Microsoft to Buy Health Search Engine
This post is brought to you by: Buy Permanent Text Links.Microsoft today announced that it has agreed to acquire Medstory Inc., a privately held company, that develops intelligent Web search technology specifically for health information.
The acquisition represents a strategic move for Microsoft in the consumer health search arena and signals a long-term commitment toward the development of a broader consumer health strategy.
Unlike results from most search engines, Medstory’s results are based on intuitive search technology, which provides prequalified information to consumers and health professionals conducting health-related research. This unique approach provides users with intelligent guides to help refine and better target their searches. Users receive organized content that is more relevant to their search criteria and that enables better health-related decisions. You can read the press release here.
3 comments February 27th, 2007
