Microsoft to Buy Health Search Engine
February 27th, 2007
This post is brought to you by: Buy Permanent Text Links.Microsoft today announced that it has agreed to acquire Medstory Inc., a privately held company, that develops intelligent Web search technology specifically for health information.
The acquisition represents a strategic move for Microsoft in the consumer health search arena and signals a long-term commitment toward the development of a broader consumer health strategy.
Unlike results from most search engines, Medstory’s results are based on intuitive search technology, which provides prequalified information to consumers and health professionals conducting health-related research. This unique approach provides users with intelligent guides to help refine and better target their searches. Users receive organized content that is more relevant to their search criteria and that enables better health-related decisions. You can read the press release here.
Entry Filed under: Microsoft / Live.com
3 Comments Add your own
1. Star | February 27th, 2007 at 10:15 am
What do you mean by pre-qualified health information? Quacks removed? Vetted and interpreted by an experienced reporter?
2. Steve Waganer | February 28th, 2007 at 4:48 am
what do mean by intuitive search technology? how does it work?
3. Manuel | February 28th, 2007 at 9:07 am
Take a look at http://www.medstory.com/ and you will see what they mean.
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