Yahoo! Launches Yahoo! Mobile Publisher Services
Yahoo!Â today announced the launch of Yahoo! Mobile Publisher Services, a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones. The new services publishers will have access to are the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.
Yahoo! Mobile Ad Network
The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.
Launch partners in the Yahoo! Mobile Ad Network include MobiTV, Opera, and the location-enabled mobile content networkÂ go2. The first advertisements will go live in the second quarter of 2007.
Yahoo! Mobile Content Engine
The Yahoo! Mobile Content Engine will enable publishers to bring their content to Yahoo!’s mobile audience. It will also help enable publishers who do not have a mobile site or only have a limited mobile offering to quickly distribute their content to consumers on their mobile phones.
Publishers can make their content, such as listings or articles, discoverable to consumers by integrating it into Yahoo! oneSearch. For example, a real estate company could publish a list of homes for sale, enabling a consumer to find them and get the detailed listing information they need all through Yahoo! oneSearch.
Yahoo! Mobile Media Directory
The Yahoo! Mobile Media Directory will allow publishers to make their mobile media content accessible directly through Yahoo! oneSearch. Publishers could submit a catalog of their content such as ringtones, games, video and applications.
Yahoo! Mobile Site Submit
The Yahoo! Mobile Site Submit will allow publishers to provide information about their mobile site, such as a description and relevant tags, to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch. For example, a hotel could submit their mobile site, including description and tag, enabling weekend travelers to find their location and see if they still have rooms available through Yahoo! oneSearch.
The Yahoo! Mobile Publisher Services will go live today across 19 countries, including Argentina, Brazil, Canada, France, Germany, Indonesia, India, Ireland, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, UK, US and Vietnam.