Archive for April 18th, 2007

Yahoo! Partners With PayPal To Launch Checkout Program

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Yahoo! and PayPal have formed a partnership, to bring a checkout service to Yahoo!’s sponsored search results.
Here is how it works: When a user goes to Yahoo! Search to find an item or service, the results page may include Yahoo! Sponsored Search results matched to the user’s query. If the merchant has joined the Yahoo! PayPal Checkout program, a blue shopping cart icon will appear next to the merchant’s name in the Sponsored Search results. By clicking on the ad, users will have direct access to a safe, secure purchasing process that does not require any additional credit card information and can be completed in just a few mouse clicks. You can sign up and find more info at the official Yahoo! PayPal Checkout Program site.

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