Archive for April, 2007
Google today announced financial results for the quarter ended March 31, 2007. Google reported revenues of $3.66 billion for the quarter ended March 31, 2007, an increase of 63% compared to the first quarter of 2006 and an increase of 14% compared to the fourth quarter of 2006.  Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC.  In the first quarter of 2007, TAC totaled $1.13 billion, or 31% of advertising revenues. You can find the complete financial results at the Google press center.
April 20th, 2007
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Yahoo! and PayPal have formed a partnership, to bring a checkout service to Yahoo!’s sponsored search results.
Here is how it works: When a user goes to Yahoo! Search to find an item or service, the results page may include Yahoo! Sponsored Search results matched to the user’s query. If the merchant has joined the Yahoo! PayPal Checkout program, a blue shopping cart icon will appear next to the merchant’s name in the Sponsored Search results. By clicking on the ad, users will have direct access to a safe, secure purchasing process that does not require any additional credit card information and can be completed in just a few mouse clicks. You can sign up and find more info at the official Yahoo! PayPal Checkout Program site.
April 18th, 2007
Yahoo! and a group of 12 leading U.S. newspaper companies today announced a definitive agreement that expands a growing partnership combining the newspapers’ unmatched local news and advertising reach with the leading technologies and audience of Yahoo!, the leading global Internet brand and one of the most trafficked Internet destinations worldwide.
With the addition of The McClatchy Company and four other new members since November 2006, the newspaper group now stands at 12 newspaper publishing companies. This represents a critical mass of more than 264 newspapers across 44 states, along with multiple distribution channels that will benefit advertisers, readers and the participating companies.
The strategic partnership revolves around four key opportunities:
- Enhancing newspaper online advertising revenue using Yahoo!’s graphical advertising technology. For more than a decade, Yahoo! has been a leader in online graphical advertising. Advertisers and newspapers will be using Yahoo!’s sophisticated ad-serving, targeting and inventory management capabilities. This strategic alliance creates the newspaper industry’s most comprehensive and integrated online advertising network.
- Leveraging leading local and national online sales forces. This relationship creates an all-in-one buying opportunity for local advertisers, allowing newspaper sales representatives to offer the combined aggregated reach of local newspaper and local Yahoo! online audiences. Yahoo!’s sales force may sell newspaper inventory to their portfolio of national advertisers and newspapers’ sales forces can sell Yahoo!’s local online inventory to local advertisers.
- Integrating Yahoo!’s paid search technology across newspaper sites. Yahoo!’s search functionality will be deployed across hundreds of newspaper Web sites and exposed to more than 50 million users on a monthly basis. Additionally, users will benefit from having access to a customized Yahoo! toolbar which will be distributed on local newspaper Web sites, providing newspaper Web site users with easy access to the most comprehensive Internet search.
- Distributing high-quality newspaper content broadly across the Yahoo! Network. Newspaper content will be fully integrated within local news modules and delivered to Yahoo! users interested in local news, sports, finance and other content in Yahoo! vertical areas. This will give readers superior local content developed by credible news professionals and community contributors across the country. Additionally, this strategic partnership paves the way for mobile distribution of newspaper content.
The number of members working with Yahoo! in the group has nearly doubled since its formation in November 2006 when it announced an agreement to enable the newspapers to post their jobs on Yahoo! HotJobs. Today, the consortium includes more than 264 papers across 44 states. The consortium members’ newspapers have a combined Sunday circulation of 18.5 million, and their Web sites attract a combined total of more than 50 million monthly unique visitors.
April 16th, 2007
Clear Channel Radio and Google, today announced a multi-year agreement that enables Google to sell a guaranteed portion of 30-second advertising inventory available on more than 675 of Clear Channel’s AM/FM stations. Specific financial terms are not being disclosed. Under the agreement, Google Audio Ads advertisers will have national distribution, enabling them to reach specific audiences, at specific times, in targeted geographies. For Clear Channel, this agreement opens up an additional sales channel and provides supplemental revenue by making Clear Channel inventory available to advertisers who previously had not used radio.
“This is a true win-win,” said John Hogan, Chief Executive Officer of Clear Channel Radio. “Clear Channel Radio gets access to an entirely new group of advertisers within a new and complementary sales channel, and Google adds another option for its existing customers. Google has proven its ability to gain premiums for advertising inventory and that fits perfectly into our broader strategy of building value for advertisers while increasing our overall revenue yield. We’re committed to working with the best-in-class and Google has a real economic incentive to produce meaningfully higher CPMs.”
“Clear Channel is the market leader in delivering radio value to consumers and advertisers and has built an innovative platform to manage its on-air ad inventory,” said Eric Schmidt, Chief Executive Officer of Google. “We look forward to working with Clear Channel Radio by providing a unique set of advertisers and a system that will increase the effectiveness and measurability of connecting advertisers with radio listeners.”
Clear Channel Radio’s national and local sales forces will continue to focus on the company’s most lucrative advertiser relationships, and on the many advertisers who seek specialized advertising packages and concepts. Google will focus primarily on advertisers who currently run ads online but do not run ads on radio.
For Clear Channel, the move is part of a larger initiative to differentiate its on-air ad inventory. The company created a number of special positions (such as first-in-pod and islands), new and innovative spot types (adlets and blinks), unparalleled creative resources (the Creative Services Group), and fresh combinations on-/off-air/online packages. These efforts have produced many new advertiser alternatives and steady gains in revenue yield-per-minute. Using its Viero System, the company already enables sales managers and sellers to dynamically evaluate and price inventory. Clear Channel Radio and Google today separately announced Viero Systems full AdSense for Audio Compatibility.
This agreement complements an existing online advertising partnership in which Google provides text ads to Clear Channel’s radio-station Web sites through the company’s Online Music & Radio Unit.
April 16th, 2007
Google announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick’s expertise in ad management technology for media buyers and sellers with Google’s leading advertising platform and publisher monetization services.
The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:
- For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.
- For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.
- For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.
“It has been our vision to make Internet advertising better - less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers,” said Sergey Brin, Google’s Co-Founder and President, Technology.
“DoubleClick’s technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google’s innovative advances in display advertising,” said Eric Schmidt, Chief Executive Officer of Google.
“This transaction will strengthen our advertising network by expanding our access to publisher inventory and enabling us to serve the needs of a broader set of advertisers and ad agencies,” said Tim Armstrong, Google’s President, Advertising and Commerce, North America.
“Google is the absolute perfect partner for us,” said David Rosenblatt, Chief Executive Officer of DoubleClick. “Combining DoubleClick’s cutting edge digital solutions for both media buyers and sellers with Google’s scale and innovative resources will bring tremendous value to both our employees and clients.”
“When we acquired DoubleClick in July 2005, we saw an opportunity to partner with a great management team to further enhance the company’s capabilities and growth trajectory,” said Philip Hammarskjold, Managing Director of Hellman & Friedman. “This transaction affirms the successful transformation of DoubleClick, positions the firm for the future, and greatly benefits our investors.”
Both companies have approved the transaction, which is subject to customary closing conditions, and is expected to close by the end of the year.
April 14th, 2007
Georgetown University announced today it has received a $1 million dollar gift from Yahoo! to establish a Yahoo! International Values, Communications, Technology, and Global Internet Fellowship Fund. The fund will support the education and research activities of an annual Yahoo! Fellow in Residence and two Junior Yahoo! Fellows who will study the link between international values and Internet and communication technologies.
Georgetown’s first Yahoo! Fellow in Residence and Junior Yahoo! Fellows are expected to begin their research on campus during the fall 2007 semester. They will study how international values impact the development and use of new communication technologies such as how the operation and regulation of the global internet affects personal privacy, freedom of expression, education, socio-cultural change and cross-national contacts among civil society groups. The fund, which will support annual Yahoo! Fellows housed at the School of Foreign Service’s Institute for the Study of Diplomacy (ISD) over the next eight years, builds upon the School’s mission to foster academic-practitioner collaborations around key foreign policy issues.
The Yahoo! Fellow in Residence will be a professional selected from the corporate, government and/or academic sectors whose interests relate to the interaction of communications technologies and national systems and practices, with an emphasis on countries rapidly expanding in the global marketplace such as China, India, Russia and Brazil. Junior Yahoo! Fellows will be selected among graduate students in the Master of Science in Foreign Service (MSFS) program. In addition to their research activities, Yahoo! Fellows will collaborate with faculty in the MSFS program to enhance curricular activities by contributing to guest lectures, special seminars, case studies and course modules. Read the full story here.
April 12th, 2007
Some months ago Google, Live.com and Yahoo! have teamed up to support sitemaps as an industry standard, that makes it easy for webmasters to get their content to all search engines quickly. Today, they have announced a new addition to their service, called Auto-Discover. You can specify the location of the Sitemap using a robots.txt file. To do this, simply add the following line:
Sitemap: <sitemap_location>
The <sitemap_location> should be the complete URL to the Sitemap, such as: http://www.example.com/sitemap.xml
This directive is independent of the user-agent line, so it doesn’t matter where you place it in your file. If you have a Sitemap index file, you can include the location of just that file. You don’t need to list each individual Sitemap listed in the index file.
In addition to this, Ask.com is now also supporting Sitemaps.
April 11th, 2007
Google today announced that on May 31, 2007, Google offices in ten countries will host Google Developer Day, a global event featuring workshops, keynotes and breakout discussions on Google’s APIs and developer tools.
Focusing on the theme “Building Blocks for Better Web Applications,” Google Developer Day will explore innovative uses of Google developer products to create and enhance applications, integrate with Google services and reach millions of users on Google and beyond.
Google Developer Day will take place at Google offices and offsite locations in Mountain View, Sao Paulo, Madrid, London, Paris, Hamburg, Moscow, Beijing, Tokyo and Sydney. The proceedings will begin in Sydney on May 31, 9 a.m. AEST and end 27 hours later in Mountain View on May 31, 7 p.m. PDT.
Google engineers and product experts at each location will lead sessions in topic areas such as, “Developing with Geo: Google Maps, Google Earth and SketchUp,” “Tools for Better Web Development: The Google Web Toolkit, Open Source and Other Developer Initiatives” and “Mashups and More: AJAX, Google Gadgets and the Google Data APIs.”
To reach developers everywhere, Google will offer live streaming webcasts from its Mountain View office and provide a YouTube channel with videos of Google Developer Day sessions around the world.
For registration and additional information, see the Google Developer Day website: http://www.google.com/events/developerday.
April 11th, 2007
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