Smaaz’s Blog

Comcast and Yahoo! Announce Ad Partnership

May 2nd, 2007

Comcast Corporation, a provider of cable, entertainment and communications products and services, today announced that Comcast Interactive Media and Yahoo!, have entered into a multi-year strategic partnership for online display and video advertising services on Comcast.net. Comcast.net is a top 10 online site with more than 2.5 billion page views, more than 80 million videos viewed and 15 million unique visitors per month.

Yahoo!’s advertising sales organization will be the primary marketing and sales channel for Comcast.net display and video advertising. Comcast.net will tap into Yahoo!’s extensive network of leading brand advertisers and benefit from Yahoo!’s sophisticated ad-serving, targeting and inventory management capabilities to enable the pricing, targeting, delivery and reporting of display and video advertisements. Comcast Spotlight will continue to bundle Comcast.net in cross-platform and locally-targeted advertising packages to its growing base of local, regional and national advertisers through its existing sales force of over 3,000 sales executives.

Yahoo! and Comcast Interactive Media will collaborate to create and market new sponsorships and custom advertising packages that are supported by Yahoo!’s platform. Yahoo!’s advertising services will be integrated within the redesigned Comcast.net planned later this year. The redesigned Comcast.net will include enhanced features, user experience and new advertising opportunities across the site. Search services and Comcast Interactive Media’s other properties are not part of the partnership.

Entry Filed under: Yahoo!