Yahoo! Opens Access to Search Marketing Platform APIs
Yahoo! today announced the Yahoo! Search Marketing Commercial API Program, which provides businesses and developers of all sizes free, open access to the “Panama” search marketing application program interfaces (APIs). Through this program, advertisers, developers and commercial partners including ad agencies and technology providers can easily build upon Yahoo!’s core search marketing technologies to enhance their existing business offerings or create brand new search marketing tools and applications. In addition, the program provides a range of value-added services to help commercial partners gain greater insight into Yahoo!’s search marketing product roadmap and fully leverage Yahoo! Search Marketing’s APIs for their clients.
The program provides free access to Yahoo! Search Marketing’s robust and scalable APIs, and offers growing businesses optional fee-based services to accommodate their wide ranging needs. These services can be customized to include significant technical support, product roadmap visibility and co-marketing services to provide open, reliable partnership support to companies creating and selling commercial advertising applications.
The three levels of commercial partnership include:
Basic - Designed for small advertising agencies and early stage technology companies. Provides free access to the Panama platform and technical support, and leverages the Yahoo! commercial brand to develop and launch applications in the market.
Advanced - Designed for fast growing technology companies and mid-size advertising agencies. Provides access to the Panama platform, dedicated technical account management support, service level commitments and listing in partner application directory.
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Elite - Designed for leading technology companies and large advertising agencies. Enables these partners to leverage the Panama platform, resources and brand via regular business review, product council, roadmap coordination and joint marketing activities. Early participants in the Elite tier include Efficient Frontier, Omniture, SearchIgnite and The Search Agency.
Yahoo! Search Marketing’s Commercial API Program is immediately available to agencies, technology providers, search engine marketing firms and developers through the Yahoo! account management team or by visiting: http://searchmarketing.yahoo.com/api.
Add comment June 4th, 2007
