June, 2007
New Content Placement Reports for AdWords
In an ongoing effort to provide more transparency to advertisers, Google announced today the availability of a new AdWords report, called a Placement Performance report, which enables advertisers to see the exact sites on the Google content network where their ads appear. Placement Performance reports also provide site-by-site performance metrics – including domain, URL, impression, [...]
Pepperjam Selects DoubleClick as Exclusive Ad Management Solution
DoubleClick Inc. today announced that Pepperjam, an Inc. 500 company and industry leading full service Internet marketing agency, has selected DoubleClick’s integrated DART® platform to meet the digital marketing needs of Pepperjam and its clients. Pepperjam is a rapidly growing agency that specializes in search-engine marketing, affiliate marketing management and online media buying and planning. [...]
Google Calendar Gallery Offers Next Best Thing to a Personal Concierge
Google today announced the new Google Calendar gallery, with free listings from sources like Atlantic Records, Cordless Recordings, Disney, Eventful, JamBase, Orbitz, the NBA, Netflix, The New York Times, TLC, Wcities, and Zvents. You can browse detailed sports, music, and TV schedules and add either individual events or complete schedules to your Google Calendar in one [...]
Committee on Institutional Cooperation Joins Google’s Library Project
The number of libraries participating in the Google Book Search Library Project just got a whole lot bigger with today’s addition of the Committee on Institutional Cooperation (CIC). The CIC is a national consortium of 12 research universities, including University of Chicago, University of Illinois, Indiana University, University of Iowa, University of Michigan, Michigan State [...]
New Address for Yahoo!’s Search Crawler
Yahoo! today completed the migration of their search crawler, Yahoo! Slurp, over to the new domain at crawl.yahoo.net. As of today, all machines crawling as Slurp are now in crawl.yahoo.net. You can see this change in your web server logs, where the page accesses from inktomisearch.com are being fully replaced by crawl.yahoo.net contacts. This does [...]
Salesforce and Google Form Strategic Global Alliance
Salesforce.com and Google have formed a strategic global alliance to mutually use their product, packaging, and promotional resources to enable companies of all sizes to realize unprecedented levels of success. As part of the alliance, salesforce.com will be the first on-demand company to resell the Google AdWords platform, acting as an official distribution channel for [...]
Ask.com Unveils Ask3D
Ask.com today unveiled Ask3D, a completely re-engineered and redesigned version of Ask.com. Ask3D includes powerful new search technology, an innovative three-panel design, and unique new features that give people what they need, faster. With the new version of Ask.com, people get the most relevant and customized information they need from the best range of content [...]
Yahoo! Opens Access to Search Marketing Platform APIs
Yahoo! today announced the Yahoo! Search Marketing Commercial API Program, which provides businesses and developers of all sizes free, open access to the “Panama” search marketing application program interfaces (APIs). Through this program, advertisers, developers and commercial partners including ad agencies and technology providers can easily build upon Yahoo!’s core search marketing technologies to enhance [...]