Smaaz’s Blog

New click quality reports in Microsoft adCenter

The latest release of adCenter includes exciting ways to improve advertiser visibility into the area of click quality. Because all clicks don’t necessarily carry the same value, adCenter categorizes them as either standard quality or low quality. Standard-quality clicks are the clicks that you want, that ordinarily result in conversions, and that you are billed for. 

Low-quality clicks are clicks that adCenter classifies as non-billable, including those that adCenter has identified as:

• Invalid clicks
• Clicks that have characteristics of low or unclear commercial intent
• Clicks that exhibit patterns of unusual activity
• Clicks that originate from spiders, robots, questionable sources, or test servers
• Clicks that should be filtered out for other reasons

Some traffic that adCenter has flagged as low quality might ultimately result in conversions for you, which is why the label “low quality,” rather than “invalid,” provides a more accurate description of this class of traffic.

Add comment July 6th, 2007

New Improvements to Google Code Search

Google Software Engineer, Aleksander Fedorynski, announces several improvements on Google Search Code, a tool for locating publicly available source code. Some of the improvements are:

• Expanded crawling of individual code files and code snippets from webpages - previously only complete archives and repositories were indexed.
• Class and function definitions are now closer to the top of searches for improved ranking,.
• Code search is now available in other domains outside of United States - Poland, Brazil, China, France, Germany, Italy, Japan, Korea, the Netherlands, Russia, Spain and some more.

Add comment July 6th, 2007