Google today announced Google Custom Searchâ„¢ Business Edition, a simple and inexpensive way for small businesses to add Google search to their websites. In three simple steps, businesses can sign up online for the hosted service, and in less than 10 minutes customers and visitors are able to search their site using the power of Google’s search technology, for more relevant results.
“Millions of businesses have a web presence but offer users no ability to search their site,” said Dave Girouard, vice president and general manager, Google Enterprise. “While many of these businesses invest in search advertising and search engine optimization to help customers find their business, customers are left on their own to navigate content once they land on a site. As Google continues to make search technology more accessible to businesses of all sizes — first with our appliances and now with hosted search services — we are reducing the hurdles of cost, complexity and time so that small businesses can help customers find what they need every step of the way.”
To set up the Custom Search Business Edition, businesses simply:
- Identify the site(s) to search, and select either all or selective searching of content
- Add the search box and customize the appearance by adding logo and matching the site’s look and feel
- Further customize search results with refinements that reflect site content (such as sectional groupings)
“The number of referrals generated to our homeowner base has increased by approximately 30 percent, and at the same time, the number of customer service requests has also significantly decreased,” said Andy Steggles, president of Holiday Home Rental, an online directory of 25,000 holiday rental homes with more than 150,000 pages of content. “The results have been overwhelming. The newly implemented Google search tool truly enriches the user experience by giving them the power to simply think and type their search parameters, which propels them to a more accurate and meaningful result set.”
With the Custom Search Business Edition, small businesses get:
- Site search hosted by Google, eliminating the need to install and maintain their own technology
- Power and reliability of Google’s infrastructure
- Relevant results and sub-second query response times characteristic of Google.com
- Ability to easily set up, purchase, and manage results online
- Full customization of search results available through an XML API
- Reporting features that give insight into visitor behaviors
- Options for email and phone support available through the Google Enterprise group
- Choice about whether to include ads or not
Custom Search Business Edition starts at $100 a year for searching up to 5,000 pages, and extends to $500/year for up to 50,000 pages. Larger volumes of pages are supported through Google’s enterprise sales group. The Custom Search Business Edition builds on the Google Custom Search Engine (a hosted search solution introduced in October 2006) by adding business integration features through an XML API, the option to turn off ads, a more customized look and feel, as well as email and phone support.
The Custom Search Business Edition joins other search offerings from the Google enterprise group including the Google Search Appliance and Google Mini, both of which offer additional control over crawl depth and timing, as well as secure access to internal documents.
July 17th, 2007
comScore today released its monthly comScore qSearch analysis of activity across competitive search engines. In June 2007, Google Sites maintained its spot atop the rankings with 49.5 percent of the U.S. search market. Yahoo! Sites captured second place with 25.1 percent of U.S. searches, followed by Microsoft Sites (13.2 percent), Ask Network (5.0 percent) and Time Warner Network (4.2 percent).
- Americans conducted 8.0 billion searches online in June, up 6 percent versus May and up 26 percent versus June 2006.
- Google Sites led the pack with 4.0 billion search queries performed, followed by Yahoo Sites (2.0 billion), Microsoft Sites (1.1 billion), Ask Network (403 million), and Time Warner Network (341 million). Despite declining in search market share in June, both Google Sites and Yahoo! Sites enjoyed increases in search query volume.
- Microsoft Sites experienced a significant increase in search query volume (up 36 percent) and search market share (up 2.9 share points) in June, due in large part to Live Search Club, a program launched by Microsoft in late May to engage and reward users of Live Search.
July 17th, 2007
Microsoft® Office Live today announced that it is adding Ask Sponsored Listings to its adManager Beta search advertising service. adManager enables small businesses to purchase and manage search-based keyword advertising easily and affordably directly from the Microsoft Office Live platform. Ask Sponsored Listings joins the MSN® network and Live Search as distribution sources for Microsoft Office Live customers’ search ads.
Ask Sponsored Listings (ASL) is an automated, open-auction system that allows search marketers to purchase, manage and optimize pay-per-click and contextual advertising campaigns on the ASL publisher network, including Ask.com.
As more consumers are making purchase decisions online, search marketing has emerged as a $15.8 billion global industry, and experts expect it to grow to $44.5 billion over the next five years. Search is also the second most commonly used application on the Web, with 550 million searches daily in the United States, according to Piper Jaffray & Co.* Local search is also catching on as more businesses want to be able to target their ads to a specific region; in 2006, local search accounted for approximately 15 percent of total online ad spending.** adManager is heeding these trends by offering small businesses a solution to develop a national or locally targeted search-engine advertising campaign in no time that can be managed across multiple search engines.
“We are very excited about the integration of Ask Sponsored Listings, as this provides more options for our small businesses to market their companies and attract new customers,†said Baris Cetinok, director of product management and marketing for Microsoft Office Live. “Adding Ask Sponsored Listings to our adManager service gets us one step closer to our goal of providing small businesses with an all-inclusive search engine marketing service.â€
Cetinok continued, “Many small businesses feel that search engine marketing is a complicated and expensive process, and we want to demonstrate to our customers, especially those without a lot of time or budget, that pay-per-click advertising on adManager can be simple and affordable. adManager will help our small businesses promote their companies to the millions out there using the Internet to search for products and services.â€
James Speer, general manager of search marketing at IAC Advertising Solutions, said, “The Ask Sponsored Listings search advertising network reaches over 59 million monthly unique users. The integration of Ask Sponsored Listings with Microsoft Office Live makes it easy for marketers to extend their pay-per-click ad campaigns to our publisher network.â€
Search ads are text-based ads displayed on a search results page. They look very similar to search results displayed in the main body of the page; however, they are labeled as advertisements. To start the search engine marketing process, businesses can bid on keywords related to their services and products; their ad then has the potential of appearing when customers submit keyword searches on the Internet. Advertisers are charged only when their ad is clicked, which makes search advertising highly efficient.
adManager facilitates the pay-per-click advertising process for small businesses. Once a small business sets up an account with adManager, it can immediately select keywords to create its ads and set its bid amounts. adManager will work within the company’s budget, as well as target the campaign at the local or national level. In addition, the service will show results through detailed reports that describe which keywords are driving customers to the advertiser’s Web site.
July 17th, 2007
