Smaaz’s Blog

Yahoo! Adds Dynamic URL Rewriting Feature in Site Explorer

August 21st, 2007

Yahoo! today announced the Beta launch of ‘Dynamic URL Rewriting’ in Site Explorer. The new feature provides the ability for site owners to alert Yahoo! of the dynamic parameters in URLs that they’d like Yahoo! to ignore, which Yahoo! will then automatically rewrite accordingly. Try this out for all the cases where you’d want to use parameters in your URLs that don’t affect the content of your page, but that have other important uses.

Utilizing the ‘Dynamic URL Rewriting’ feature enables:

• A more efficient crawl of your site, with fewer duplicate URLs being crawled.
• Better and deeper site coverage, as Yahoo! will be able to use their crawler capacity to find and index more new content on your site.
• More unique content discovered, as Yahoo! will handle more dynamic parameters in your URLs (if you remove the content-neutral dynamic parameters).
• Fewer chances of crawler traps.
• Cleaner and easier-to-read URLs displayed in the search results.
• Better aggregation of link juice to your sites, which can help your pages rank better.

Looking for more details on when to use URL parameters? Visit the Site Explorer Help page for additional background on the Beta feature to help define and omit what dynamic URLs Yahoo! should ignore.

Entry Filed under: Yahoo!