Smaaz’s Blog

Search and Save with Ask.com

September 27th, 2007

Making coupons from the extremely popular Entertainment book available for the first time through a leading search engine, Ask.com and Entertainment Publications, Inc. (EPI) today announced the availability of Entertainment coupons on Ask.com. More than 150,000 Entertainment coupons — which offer steep discounts of up to 50%-off and high-value “Buy-One-Get-One-Free” offers — are now available through AskCity, Ask.com’s critically acclaimed search service that finds business listings, events, movies and maps. In early October, the companies will offer an additional 150,000 coupons to searchers, offering consumers millions of dollars in savings.

When people search on AskCity (http://city.ask.com) for business listings that offer Entertainment coupons, they can review offers and print coupons with a free 14-day no-obligation trial of the Entertainment book service. With the trial, consumers now have full access to the entire Entertainment book coupon database including discounts for everything from dining and shopping, to travel and entertainment across the country. For example, people who search AskCity for “LensCrafters” in San Francisco will see a coupon for $75 off all eyeglasses.

Consumer trends demonstrate that economic conditions could be leading to increased coupon usage in 2007. According to BIGResearch’s Simultaneous Media Survey, 86% of the U.S. population is using coupons, a 10% increase from the year prior.

“AskCity has been widely touted as setting the pace for local search. Once again, Ask.com is raising the bar by providing people with content that is increasingly relevant in today’s economy,” said Doug Leeds, vice president of product management for Ask.com. “Ask.com is happy to provide an easy way to help people find the businesses they’re looking for and save money on products and services they want.”

“EPI has been providing people with high-value, quality discounts for over 45 years, primarily through our flagship product, the Entertainment book®,” said MaryAnn Rivers, CEO of Entertainment Publications. “Now, those who prefer an online experience can easily access relevant offers via local search in hundreds of cities across the U.S. Our partnership with Ask.com clearly supports our vision to make it easy for more people to save when they dine, shop and travel.”

Entry Filed under: Ask.com