Smaaz’s Blog

Cars.com Delivers Selection of Car Listings on Yahoo! Autos

Yahoo! and Cars.com today announced the launch of a strategic partnership to deliver comprehensive new and used vehicle listings on Yahoo! Autos. With this launch, Yahoo! Autos users now have easy access to the best selection of more than 2.4 million new, used, certified pre-owned, and private-seller vehicle listings from Cars.com dealers and private-party sellers nationwide. The launch marks the first time new car listings will be available on Yahoo! Autos to help vehicle shoppers go the extra mile in their search.

The enhanced vehicle listings on Yahoo! Autos will deliver increased relevance and expanded search results to the 83 percent of consumers who use the Internet to research vehicles before visiting a dealership.

“We’re focused on providing optimal depth, breadth and relevance of vehicle listings to our valued consumers on Yahoo! Autos. It’s important that we deliver an effortless experience to help people find the right car based on their particular location and specific vehicle needs,” said Michael Yang, vice president and general manager, Yahoo! Autos. “By teaming up with Cars.com, we are marrying our best-in-class user search experience with their strong dealer and auto manufacturer relationships and access to new and used car listings.”

Dealers advertising on Cars.com will benefit from exposure on Yahoo! Autos, resulting in an effective way to reach in-market shoppers with the right message at the right time. With 87 percent of its audience unduplicated from Cars.com, Yahoo! Autos delivers an entirely new, in-market audience of used and new vehicle shoppers with one ad buy on Cars.com. This alliance also allows Yahoo! Autos to leverage Cars.com’s comprehensive editorial content in addition to enabling Cars.com’s vehicle listings to generate relevant display ads through Yahoo!’s Smart Ads.

“As we look to provide our advertisers with the broadest reach and access to the most qualified buyers, Yahoo! Autos is the clear partner of choice as the fastest growing site for in-market vehicle shoppers,” said Mitch Golub, president of Cars.com. “In addition to an unduplicated audience, Yahoo! Autos complements Cars.com in its commitment to deliver serious shoppers to our vast network of dealers. In fact, nearly 73 percent of Yahoo! Autos shoppers intend to purchase, a number in keeping with the 75 percent of Cars.com shoppers who intend to buy.”

Add comment December 11th, 2007

Yann Arthus-Bertrand Layer in Google Earth

Almost 500 photographs by French photographer and environmentalist Yann Arthus-Bertrand have been unveiled in Google Earth today. The photographs are presented as a layer in Google Earth with striking facts and figures about the state of the globe today. Yann Arthus-Bertrand and his non-profit organization GoodPlanet.org aim to promote environmental sustainability by highlighting the beauty of the planet and the issues it faces through his photography.

The layer, which is called “Earth from Above,” will be regularly updated with new photographs plus facts and figures by GoodPlanet.org, using data from various agencies around the world. It will be accessible from the Global Awareness folder in Google Earth, home to a number of layers highlighting environmental and humanitarian issues. To access the Global Awareness folder, users should go to the Layers folder in the left hand toolbar in Google Earth.

The stunning Yann Arthus-Bertrand photographs can also be accessed on iGoogle, the personalized Google homepage. By adding the “Earth from Above” gadget to their homepage, users can discover a new photograph each day and pinpoint its location on Google Maps.

The layer, iGoogle gadget and introductory video can be accessed from the “Earth from Above” microsite: www.google.com/earthfromabove. The Earth from Above will be available in 14 languages: French, English, German, Arabic, Chinese, Korean, Spanish, Italian, Japanese, Dutch, Polish, Portuguese, Czech and Russian.

Add comment December 11th, 2007