January, 2008
AT&T and Yahoo! Expand Strategic Alliance on Wireless and PC Screens
AT&T Inc. and Yahoo! today announced a new multi-year strategic alliance that paves the way for an even richer and more innovative online experience for consumers – whether at home or on the go. The agreement creates significant new advertising-based revenue opportunities for both companies from search and display capabilities from either a mobile handset [...]
WSJ Teams With Microsoft for Contextual and Paid Search Advertising
The Wall Street Journal Digital Network today announced an agreement in which Microsoft Corp. becomes the exclusive third-party provider of contextual and paid search advertising for its network of sites, including The Wall Street Journal Online, Barrons.com, MarketWatch.com, AllThingsD.com and others. “Relevant and targeted digital advertising is important to our business and to the quality [...]
Yahoo! Announces Support for OpenID
Yahoo! today announced its support for the OpenID 2.0 digital identity framework for all 248 million active registered Yahoo! users worldwide. OpenID, an open framework based on proven Internet technologies, enables users to consolidate their Internet identity, eliminating the need to create separate IDs and logins at all of the various websites, blogs, and profile [...]
T-Mobile And Yahoo! To Seize Mobile Advertising Opportunity
T-Mobile and Yahoo! today announce a strategic partnership which will see the first graphical advertising appear on T-Mobile’s pioneering Internet service. Web’n’walk, which was the UK’s first service to offer people unlimited access to the whole internet on a mobile phone, is set to carry a variety of innovative graphical ads exclusively sold and served [...]
Google launches Themes API for iGoogle
Today, Google announced the release of the iGoogle Themes API, which allows for user-generated iGoogle Themes. Now, anyone who can build a webpage can design an iGoogle Theme. Opening themes gives users more options for personalizing iGoogle pages, whether that be through creating new themes, or through choosing a user-created theme. Developers are an important [...]
Google announces faster, more customizable Google experience for iPhone Users
Today, the first day of Macworld, Google announced new improvements to the integrated Google experience on iPhone. The previous version, launched just over a month ago, brought together our suite of web applications — including Search, Gmail, Calendar, Reader, and more — into one easy-to-use interface. Since then, we’ve streamlined the interface even further, making [...]
Google Expands the Conversion Optimizer for Google AdWords
Google announced today the expansion of the Conversion Optimizer bid management feature. The Conversion Optimizer is a new feature that allows advertisers to meet their ROI objectives by automatically managing their cost-per-click (CPC) bids according to a maximum cost-per-acquisition (CPA) goal. The AdWords system makes adjustments with the aim of keeping the cost of each [...]
New Version of Sky in Google Earth
This morning at the American Astronomical Society in Austin, Texas, Google Engineering Director Andrew Moore announced a new version of Sky in Google Earth. Sky now includes several new features that provide scientists, students and amateur stargazers with new tools to explore the millions of stars and galaxies visible in Sky, get up to date [...]