Today Google released an update for its iPhone app that allows people to search on Google faster and easier than ever before. This launch builds on our previous version of the Google Mobile App for iPhone to offer two innovative new ways for users to search the web while they’re on the go: by voice and by location.
With the new version of the app, people can conduct a Google search by simply speaking their query into their iPhones. “Voice Search” uses speech recognition technology to transform spoken words into text and then runs the query through Google web search as if it had been typed manually. Additionally, to provide an even faster and more natural experience, when the app is turned on, Voice Search will detect the phone’s movement and activate automatically when you want to do a search. This feature allows you to naturally bring the phone up to your ear and speak your search into the phone, just as if you were talking on the phone.
This update to the Google Mobile App also uses the iPhone’s location detection to further personalize your search results. Now you can just type (or speak) a query like “pizza,” “movies” or “weather” and you will receive results tailored specifically to your current location, without having to include a city or zip code in the search.
The voice and location features add to Google Mobile App’s existing tools that allow people to access all of Google’s mobile services from their phone. To learn more, please visit www.google.com/mobile or download the app from the iPhone App Store by searching for “Google Mobile App.”
November 19th, 2008
Yahoo! today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns.
While the implementation of the services agreement with Google would have enabled Yahoo! to accelerate its investments in its top business priorities through an infusion of additional operating cash flow, this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search. The fundamental building blocks of a stronger Yahoo! in both sponsored and algorithmic search were put in place independent of the agreement.
Yahoo! continually optimizes its algorithmic and sponsored search, and we have, in 2008 alone, developed and launched hundreds of improvements all designed to enhance search quality and deliver a more relevant search experience to the company’s users. To that end, Yahoo! has benefited from strong revenue per search (RPS) gains in the U.S. as discussed on the Q3 earnings call. Furthermore, Yahoo! continues to make substantial progress against its Open Strategy and in the deployment of its game changing APT from Yahoo! display advertising platform.
Going forward, Yahoo! plans to continue to provide the cutting-edge advances in products, platforms and services that the industry needs and expects, and intends to be the destination of choice for advertisers and publishers who want to reach one of the largest and most engaged populations of consumers on the web.
November 7th, 2008
