Posts filed under 'AdSense'
Every week, over 25% of Internet users worldwide play online games, which amounts to over 200 million people. This number is growing at a rate of almost 17% each year.
To continue to fuel the growth of online games for users and as part of our ongoing efforts to develop new ways for publishers to earn revenue, Google announced today the availability of AdSense for GamesTM, a program that integrates video advertisements into web-based games, complemented by text and image ads. The program helps advertisers reach its audiences in new ways. Google is working with select game developers and publishers including Konami, Playfish, Zynga, Demand Media, games network Mochi Media, as well as beta advertisers such as Esurance, Sprint, and Sony Pictures.
With this program, advertisers can now reach the growing number of gamers who are engaged in online play. For instance, in anticipation of a sporting event, an advertiser can use the technology of AdSense for Games to feature its logo within that sports event’s accompanying online game and reach its relevant demographic as a result.
AdSense for Games delivers video ads based on intended placements, as well as image or text ads based on contextual targeting with keywords and tags supplied by developers and publishers. Advertisers are charged on a cost-per-impression or cost-per-click basis, and ad revenue is split between Google and game developers or publishers.
AdSense for Games gives game developers a new way to monetize their games and advertisers additional tools to reach their audiences, ultimately benefiting users by spurring innovation in the online gaming space. AdSense for Games is currently available in beta to select partners in the U.S.
For more information, please see: http://adsense.blogspot.com/ and http://www.google.com/ads/games
October 14th, 2008
Google announced today that it has signed an agreement with Rambler Media to acquire ZAO Begun (“Begun”), a leading Russian context advertising service, for $140 million, subject to customary adjustments. This agreement emphasizes Google’s commitment to improving the service it offers users, partners and advertisers in Russia, where digital advertising is currently experiencing rapid growth.
The acquisition of Begun will give advertisers access to a broader network of sites to advertise on, and publishers will benefit from a wider set of adverts to run on their sites. Users will see more relevant advertising across a much wider set of websites. Google will bring its advertising expertise and experience to Begun’s network of websites.
“Google is very committed to giving Russian users, advertisers and partners the best possible service and experience,” said Mohammad Gawdat, Managing Director Emerging Markets, Google. ”This agreement will result in better search results and more relevant advertising for our Russian users and publishers.”
“Begun is an excellent business which can fully develop its potential under Google’s ownership,” said Mark Opzoomer, Chief Executive Officer of Rambler Media. “Google has the technological and financial capacity to improve Begun’s established advertising service in Russia.”
“The entire industry will benefit from this transaction as there is a high potential for synergies,” said Alexey Basov, General Director of Begun “It brings together Google’s visionary technology and Begun’s six years of successful experience in building advertising and dealer networks and direct sales in Russia.”
The transaction remains subject to customary closing conditions and receipt of applicable regulatory approval and is expected to close in the third quarter of 2008.
July 18th, 2008
Google today announced that it has reached an agreement that gives Yahoo! the ability to use Google’s search and contextual advertising technology through its AdSense™ for Search and AdSense for Content advertising programs. Under the agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada. In addition, Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo will continue to operate its own search engine, web properties and advertising services.
In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services bringing easier and broader communication to users.
“This commercial agreement provides Yahoo! with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology to help them succeed in their own businesses,” said Eric Schmidt, Chairman and CEO of Google. “This agreement will preserve the competitive and dynamic online advertising space.”
As a result of the agreement, Yahoo! will be able to complement its own advertising program with Google’s advertising technology. As a result, advertisers will be able to better reach consumers, and Yahoo! and its current publisher partners can generate more revenue. Yahoo can use Google’s advertising technology on as many or as few of its search results and content pages as it chooses.
This non-exclusive agreement allows Yahoo! to enter into similar agreements with other advertising providers. In addition, Yahoo! will maintain relationships with its own advertising customers and will continue to rely exclusively on its own advertising program outside of the U.S. and Canada. The agreement has a term of up to ten years: a 4-year initial term and two 3-year renewals at Yahoo!’s option. Financial terms between the two companies were not disclosed.
Although Google and Yahoo are not required to receive regulatory approval of the arrangement before implementing it, the companies have voluntarily agreed to delay implementation for up to three and a half months to give the U.S. Department of Justice time to review the arrangement.
June 14th, 2008
Yahoo! announced today that it will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!’s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.
As previously announced, Yahoo!’s board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements. The Company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The Company further stated that it would not comment on the nature or timing of any potential relationship.
April 12th, 2008
As media becomes more and more fragmented, content providers and advertisers are looking for new ways to distribute their messages to the right audiences at scale. To better connect content providers with consumers and to give publishers new ways to further engage their audiences, Google today announced the availability of video units, the first offering for content distribution on AdSense. Video units enable AdSense publishers to display relevant, targeted video content within a customized, embedded player that’s ad-supported. Google is working with select YouTube content partners including TV Guide Broadband, Expert Village, Mondo Media, lonelygirl15, Extreme Elements, and Ford Models to supply the video content. The video units are user-initiated and will play only after a user has clicked to play the video.
The ads within the video unit are targeted based on a combination of the video content and the publisher’s site content. Advertisers are charged on a cost-per-click or cost-per-impression basis. Ads appear as a companion banner ad at the top of the video unit and as a text ad on the bottom portion of the video once the video begins playing. AdSense publishers and YouTube content partners will receive a share of the ad revenue.
Content distribution on AdSense improves the overall web experience by connecting consumers with more relevant information and entertainment on the sites they visit. This new program is a scalable and cost-effective way to distribute content online, creates a new revenue opportunity for publishers and content owners, and helps advertisers reach their target audiences in new and innovative ways. It will also allow AdSense publishers a unique way to enhance their sites with fresh, dynamic content.
Video units are now available in the U.S. for English language websites. Over the coming months, Google will expand the program to include other types of content to bring these benefits to content owners no matter their medium of choice.
For more information, please see: http://adsense.blogspot.com/.
October 9th, 2007
This post is brought to you by: Ad Marketplace - Ad Marketplace for Canadian advertisers and publishers
The AdSense team today announced that referrals 2.0 will soon be available to all AdSense publishers in referrals-supported languages. Below is their press release:
While some of you may already be familiar with referrals for Google products, this launch will greatly expand the inventory and functionality of referrals for AdSense publishers. Below we’ve highlighted a few of the key benefits of referrals 2.0:
- Expanded product inventory: While many of you have had success referring one of our Google products, some of you weren’t able to find a product that fit the context of your site. Referrals 2.0 offers products from thousands of AdWords advertisers, so you can find the right ads for your sites.
- Category and keyword targeting: With thousands of products available, it can be difficult to decide which ads will perform best on your site. That’s why we give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display and let AdSense figure out which ones will perform best on your site. Whether you want ads for a specific category, advertiser, or product, referrals 2.0 will give you the control to decide.
- Ad unit optimization: It can be tricky picking the best ads for your site, so we’ve included ad unit optimization for referrals. When you create a new referral ad unit, simply select the Pick best performing ads option. We’ll then compare your selected ads to other relevant ads, and serve the ads we expect to perform best on your site.
- Better targeting for pages with multiple themes: With standard contextual targeting, ads may not match up directly with the text around them if there are a number of themes on the page. With referrals, you can select unique “keywords†for each ad unit to narrow the targeting directly to the theme you want. Better targeting means higher earnings for your site.
- Greater compensation for high-quality traffic: Since referrals are paid on a cost-per-action (CPA) basis, your traffic matters. If the traffic you send to advertisers is more likely to turn into a completed sale or lead, you will earn more with referrals.
- Add your seal of approval: Unlike AdSense for content ads, our program policies allow you to make specific references to referral ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.
To get started with referrals, click the AdSense Setup tab in your account, then click Referrals. If you don’t see referrals 2.0 right away, please check back in a few days, as the feature will gradually become available in all accounts over the next few weeks. Please also keep in mind that for some languages, advertisers are just getting started so ad inventory may be limited at this time. We encourage you to check back frequently to see new offers.
June 29th, 2007
The AdSense Publisher Support posted a policy clarification on “Ad and image placement”, earlier today. Here is, what Google says on this topic:
“You can definitely place Google ads on pages containing images — just make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. For example, if you run a stock photography site with a catalog of thumbnail images, don’t line the ads up with the thumbnails in a way that could be misleading. Consider using a full border around your ads or changing your ad colors, for example.”
The post also contains some image examples of unacceptable AdSense implementations, that might be helpful.
December 19th, 2006
