AdSense
Google Announces AdSense for Games in Effort to Fuel the Growth of Online Gaming
Every week, over 25% of Internet users worldwide play online games, which amounts to over 200 million people. This number is growing at a rate of almost 17% each year. To continue to fuel the growth of online games for users and as part of our ongoing efforts to develop new ways for publishers to [...]
Google To Acquire Russian Context Ads Service Begun
Google announced today that it has signed an agreement with Rambler Media to acquire ZAO Begun (“Begun”), a leading Russian context advertising service, for $140 million, subject to customary adjustments. This agreement emphasizes Google’s commitment to improving the service it offers users, partners and advertisers in Russia, where digital advertising is currently experiencing rapid growth. The [...]
Google Announces Non-Exclusive Advertising Services Agreement with Yahoo! in U.S. and Canada
Google today announced that it has reached an agreement that gives Yahoo! the ability to use Google’s search and contextual advertising technology through its AdSense™ for Search and AdSense for Content advertising programs. Under the agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada. [...]
Yahoo! to Conduct Limited U.S. Test of Google’s AdSense for Search Service
Yahoo! announced today that it will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!’s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test [...]
Google opens new content distribution channel on AdSense
As media becomes more and more fragmented, content providers and advertisers are looking for new ways to distribute their messages to the right audiences at scale. To better connect content providers with consumers and to give publishers new ways to further engage their audiences, Google today announced the availability of video units, the first offering [...]
Referrals 2.0 launches to all AdSense publishers
The AdSense team today announced that referrals 2.0 will soon be available to all AdSense publishers in referrals-supported languages. Below is their press release: While some of you may already be familiar with referrals for Google products, this launch will greatly expand the inventory and functionality of referrals for AdSense publishers. Below we’ve highlighted a [...]
AdSense and image placement – A policy clarification
The AdSense Publisher Support posted a policy clarification on “Ad and image placement”, earlier today. Here is, what Google says on this topic: “You can definitely place Google ads on pages containing images — just make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. [...]