Posts filed under 'Affiliate / Marketing'
DoubleClick today announced that DoubleClick Mobile, the company’s advertising delivery system for mobile devices, is integrating with mobile ad networks including AdMob, Google’s AdSense™ for mobile content, and Millennial Media’s premium MBrand network as well as its Decktrade™ performance network. This upgrade helps mobile publishers fill more of their available inventory and ultimately earn more revenue.
“This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory,” said Ari Paparo, group product manager for DoubleClick products. “We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers.”
Now, publishers using DoubleClick Mobile can sell mobile display inventory indirectly, through automated access to one or more networks of mobile advertisers. Publishers, of course, can continue to sell directly as they have always done. DoubleClick Mobile provides an accurate view of what inventory is available to sell, what has been sold directly and what has been filled by ad networks. By managing inventory across direct and indirect channels, DoubleClick Mobile helps publishers better monetize their mobile web content.
DoubleClick Mobile is part of the DoubleClick Revenue Center, which enables media sellers to manage their display campaigns in tandem with emerging platforms, such as mobile advertising, in a single location.
“Both brand and performance advertisers are using our MBrand and Decktrade networks to reach their mobile advertising goals,” said Paul Palmieri, president and CEO of Millennial Media. “Our integration with DoubleClick Mobile makes it possible for publishers to accept ads from Millennial Media’s deep roster of leading advertisers while preserving their ability to sell directly.”
“AdMob is always eager to extend our engineering investments in mobile advertising relevance and optimization to new platforms,” said Omar Hamoui, AdMob’s founder and CEO. “We are excited that DoubleClick’s clients will now be able to join over 4000 existing AdMob publishers in leveraging AdMob’s ad liquidity and mobile specific ad serving technologies.”
May 1st, 2008
Adobe and Yahoo! today launched Ads for Adobe PDF Powered by Yahoo!, an opt-in service that enables online commercial publishers to drive new revenue by including timely, contextual ads next to Adobe Portable Document Format (PDF)-based content. The service has the potential to offer readers access to more free content, enhanced with ads that match their interests. Ads for Adobe PDF Powered by Yahoo! is available initially as a beta program.
The new service allows publishers to generate revenue by including contextual, text-based ads next to Adobe PDF content, with Yahoo! providing access to its extensive network of advertisers to match a broad range of subject matter. For advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on Web sites.
“By partnering with Yahoo! on this innovative advertising service we are creating opportunities for publishers to build new businesses around unique content that previously was just given away or not available to a mass online audience,†said Rob Tarkoff, senior vice president, Corporate Development at Adobe. “As advertisers look to touch new audiences, readers can look forward to some exciting Adobe PDF content coming their way.â€
“This partnership with Adobe creates a previously untapped opportunity for advertisers to connect with qualified audiences, while opening new revenue streams for publishers, and helping deliver additional relevant content to consumers,†said Todd Teresi, senior vice president, Yahoo! Publisher Network. “Creating new value with Ads in Adobe PDFs is a natural step forward in Yahoo!’s ongoing strategy to enable an array of digital connections between advertisers, publishers, and consumers.â€
How it Works
To join the program, publishers must register online, and then simply upload their Adobe PDF content so that it can be ad-enabled before distributing PDFs as they do today. Ads can only be displayed within Adobe Reader and Adobe Acrobat, in a panel adjacent to the content so that they do not disrupt the viewing experience. Every time the PDF content is viewed, contextual ads are dynamically matched to the content of the document. The publisher can then monitor performance through detailed reports. Publishers already committed to participating in the Ads for Adobe PDF Powered by Yahoo! beta program include: IDG InfoWorld, Wired, Pearson’s Education, Meredith Corporation, Reed Elsevier and many more.
“Since moving to a Web-only format earlier this year, we at InfoWorld have been able to apply a laser focus to cutting-edge solutions for the electronic distribution of our content,†said Allen Fear, director of Online Content at InfoWorld. “The unique combination of Adobe PDF and Yahoo! ads presents a new way of generating revenue from many of our existing products. We are excited about the opportunity to work with Adobe and Yahoo! on what we believe is a solution that significantly enhances the value of PDF distribution.â€
Pricing, Availability and System Requirements
Ads for Adobe PDF Powered by Yahoo! is a free service and does not require the purchase or installation of software. The program, currently in beta, is open to US-based publishers who produce English content. Publishers can apply to participate in the program at advision.webevents.yahoo.com/adobe/ . Ads for Adobe PDF Powered by Yahoo! supports PDF content created in Adobe Acrobat 8 and earlier versions. For more information including system requirements please visit Adobe Labs .
November 29th, 2007
Microsoft today announced it has agreed to acquire AdECN, Inc., an advertising exchange platform company based near Santa Barbara, Calif. AdECN’s technology serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buying and selling display advertising. The deal is a key component of Microsoft’s strategy to develop a comprehensive search and display advertising platform helping advertisers and publishers to maximize return on investment (ROI) on their digital advertising investments. Financial terms of the deal were not disclosed.
“Both Microsoft and AdECN have a deep commitment to creating the technologies and platforms that enable advertisers and publishers to maximize their ROI in the digital marketplace,” said Kevin Johnson, president, Platforms and Services Division at Microsoft. “We believe the addition of AdECN to the Microsoft portfolio is a perfect fit and will create more efficiency for the industry by forming a more robust marketplace between advertisers and publishers, aggregating more supply and demand. This is good for the whole advertising industry.”
Founded in 2003, AdECN brings both key technologies and significant domain expertise to the Microsoft team. Advertisers and publishers will benefit from this deal in the following ways:
- Advertisers will get access to more inventory, enabling more efficient matching of their requirements which can help increase ROI.
- Publishers will be able to increase yield — earn more money per page view — due to the higher volume of available inventory.
- Both groups will benefit from the exchange’s neutrality and transparency, enabling them to make more informed decisions about their bid and ask decisions.
“Joining forces with Microsoft will provide the capital and resources to enable AdECN to scale the exchange at a much faster pace, making it more attractive to the advertising networks and other traffic aggregators looking to better serve their advertisers and publishers,” said William Urschel, founder and chief executive officer, AdECN. “All of us here are thrilled to join a team that shares our commitment to neutrality for the exchange and also believes that creating liquidity and intelligently matching supply and demand will be two of the most important roles for a technology provider to play in this rapidly growing and evolving market.”
The exchange concept is similar to the NASDAQ which serves as the hub for financial brokerages, enabling all parties to come together and have access through a neutral party to a larger pool of supply and demand for their clients. Exchanges are a means by which liquidity is created for advertising networks by bringing together a maximum number of both buyers and sellers. Rather than an ad network, a true ad exchange is the neutral, transparent, automated connection between multiple ad networks. AdECN market advertising networks trade on behalf of their advertisers and publishers. This means that AdECN supports, rather than competes with, the various players in the online advertising industry.
The acquisition is expected to be completed in the first half of Microsoft’s fiscal year 2008. The acquisition is not expected to have a significant impact on the financial guidance previously issued by the Company. AdECN, which has approximately 30 employees, will continue to operate from its headquarters near Santa Barbara, Calif. as part of Microsoft’s Online Services Business.
July 26th, 2007
Digg.com and Microsoft today announced an agreement in which the two companies will collaborate to bring relevant advertising to the more than 17 million unique monthly visitors to Digg, an innovative Web site that harnesses the collective wisdom of the world’s online audience to prioritize the overwhelming amount of content available on the Web. Microsoft’s advanced advertising technology and sales force combined with Digg’s unique and growing user community make possible the three-year collaboration, grounded in the companies’ commitment to technological innovation and user experience.
As part of the relationship, Microsoft will be the exclusive provider of display and contextual advertising on Digg. The two companies also agreed to work together on future technology and advertising initiatives.Â
“Our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing sites on the Web and a true innovator in user-generated content,†said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. “We believe advertisers will welcome Microsoft and Digg’s combined strengths to forge more meaningful connections online.â€
Microsoft and Federated Media Publishing, Digg’s current advertising partner, plan to collaborate to bring integrated programs to Digg’s users and advertisers. “Federated Media has unique advertising sales assets that dovetail with our efforts, and we look forward to working with them,†Berkowitz said.Â
“We’re now positioned to provide a world-class advertising solution that builds upon Digg’s philosophy of providing a great experience for users and advertisers,†said Jay Adelson, CEO of Digg. “As the Digg audience continues to grow and diversify, we believe that this initiative with Microsoft, and the resources that it provides, will enable us to focus less on developing an advertising infrastructure and more on developing new and innovative features for the site.â€
The companies expect to begin execution of the agreement in the coming weeks.
July 25th, 2007
Microsoft® Office Live today announced that it is adding Ask Sponsored Listings to its adManager Beta search advertising service. adManager enables small businesses to purchase and manage search-based keyword advertising easily and affordably directly from the Microsoft Office Live platform. Ask Sponsored Listings joins the MSN® network and Live Search as distribution sources for Microsoft Office Live customers’ search ads.
Ask Sponsored Listings (ASL) is an automated, open-auction system that allows search marketers to purchase, manage and optimize pay-per-click and contextual advertising campaigns on the ASL publisher network, including Ask.com.
As more consumers are making purchase decisions online, search marketing has emerged as a $15.8 billion global industry, and experts expect it to grow to $44.5 billion over the next five years. Search is also the second most commonly used application on the Web, with 550 million searches daily in the United States, according to Piper Jaffray & Co.* Local search is also catching on as more businesses want to be able to target their ads to a specific region; in 2006, local search accounted for approximately 15 percent of total online ad spending.** adManager is heeding these trends by offering small businesses a solution to develop a national or locally targeted search-engine advertising campaign in no time that can be managed across multiple search engines.
“We are very excited about the integration of Ask Sponsored Listings, as this provides more options for our small businesses to market their companies and attract new customers,†said Baris Cetinok, director of product management and marketing for Microsoft Office Live. “Adding Ask Sponsored Listings to our adManager service gets us one step closer to our goal of providing small businesses with an all-inclusive search engine marketing service.â€
Cetinok continued, “Many small businesses feel that search engine marketing is a complicated and expensive process, and we want to demonstrate to our customers, especially those without a lot of time or budget, that pay-per-click advertising on adManager can be simple and affordable. adManager will help our small businesses promote their companies to the millions out there using the Internet to search for products and services.â€
James Speer, general manager of search marketing at IAC Advertising Solutions, said, “The Ask Sponsored Listings search advertising network reaches over 59 million monthly unique users. The integration of Ask Sponsored Listings with Microsoft Office Live makes it easy for marketers to extend their pay-per-click ad campaigns to our publisher network.â€
Search ads are text-based ads displayed on a search results page. They look very similar to search results displayed in the main body of the page; however, they are labeled as advertisements. To start the search engine marketing process, businesses can bid on keywords related to their services and products; their ad then has the potential of appearing when customers submit keyword searches on the Internet. Advertisers are charged only when their ad is clicked, which makes search advertising highly efficient.
adManager facilitates the pay-per-click advertising process for small businesses. Once a small business sets up an account with adManager, it can immediately select keywords to create its ads and set its bid amounts. adManager will work within the company’s budget, as well as target the campaign at the local or national level. In addition, the service will show results through detailed reports that describe which keywords are driving customers to the advertiser’s Web site.
July 17th, 2007
The latest release of adCenter includes exciting ways to improve advertiser visibility into the area of click quality. Because all clicks don’t necessarily carry the same value, adCenter categorizes them as either standard quality or low quality. Standard-quality clicks are the clicks that you want, that ordinarily result in conversions, and that you are billed for.Â
Low-quality clicks are clicks that adCenter classifies as non-billable, including those that adCenter has identified as:
- Invalid clicks
- Clicks that have characteristics of low or unclear commercial intent
- Clicks that exhibit patterns of unusual activity
- Clicks that originate from spiders, robots, questionable sources, or test servers
- Clicks that should be filtered out for other reasons
Some traffic that adCenter has flagged as low quality might ultimately result in conversions for you, which is why the label “low quality,†rather than “invalid,†provides a more accurate description of this class of traffic.
July 6th, 2007
eBay and Yahoo! have teamed up to create a new version of the eBay Toolbar that combines features from both sites. The new Toolbar contains the following features:
- Improved Search – Use the new Toolbar to search items on eBay and Half.com, or do a quick Yahoo! search to find matches across the entire web. An advanced web search will help you find local businesses from Yahoo! Local, as well as content from Yahoo! Video, Yahoo! Answers and more.
- One-click access to your favorite destinations – Jump directly to features such as Yahoo! Mail, Yahoo.com and My Yahoo! As before, Toolbar also provides buttons that make eBay.com and My eBay just a click away. Customize your toolbar to add and remove the buttons of your choice.
- Account Guard, eBay alerts, and more – The new eBay Toolbar featuring Yahoo! offers many of the great features of the old Toolbar. Account Guard helps protect you from spoof websites. Desktop alerts let you know when there’s been activity on items you’re watching, bidding on, or selling. Plus, the new toolbar has a number of bug fixes and updates that address issues from previous releases.
July 5th, 2007
Yahoo! today announced the launch of Yahoo! SmartAds, a new, innovative advertising platform that allows marketers to deliver powerful, tailored display ads to highly targeted audiences. SmartAds combines Yahoo!’s leading consumer insights and rich media capabilities with new ad serving technology that automatically converts marketers’ creative campaign elements and targeted offerings into highly-customized and relevant display ads.
“Yahoo!’s SmartAds gives marketers what they want from online advertising: the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand,” said Todd Teresi, Yahoo!’s senior vice president of display marketplaces. “By enabling marketers to reach consumers on a more tailored basis and helping creative agencies support those customized campaigns, we can provide an even more engaging, relevant online experience to the more than 500 million users of Yahoo! branded products and services.”
Yahoo! SmartAds is powered by Yahoo!’s leading behavioral, demographic and geographic targeting capabilities and aim to connect users with what they are looking for based on their distinctive, expressed interests. For example, if a user is browsing for hybrid cars in Yahoo! Autos and has selected San Francisco as their default location in Yahoo! Weather, Yahoo!’s SmartAds platform can assemble and deliver a display ad in real time that showcases a hybrid vehicle from a major auto brand, as well as local dealer information and current lease rates. This provides a relevant experience to the user and allows the marketer to reach a user who is likely to become a customer.
In addition, Yahoo!’s patent-pending SmartAds platform allows advertisers and agencies to design a single set of individual creative components, provide Yahoo! with that artwork and a feed to their entire database of offers, then allow Yahoo!’s SmartAds technology to automatically generate the hundreds – if not thousands – of unique ad combinations based on those components. This helps advertisers and agencies scale to take full advantage of all of Yahoo!’s audience targeting capabilities while maintaining control over how their brand is presented.
“Yahoo!’s SmartAds is the breakthrough marriage of brand and direct marketing that advertisers have been waiting for,” said David Kenny, Chairman, Digitas and Publicis Groupe Digital. “By combining its huge audience, dynamic ad creation capabilities and deep knowledge of user interests, Yahoo! has developed a true innovation that will benefit agencies and its clients, especially companies with a large number of offers to present to many audience segments.”
Yahoo! is taking a phased approach to the SmartAds platform, making it available first on its owned and operated properties to travel industry advertisers in the U.S. The company has plans to expand it to additional vertical industries over the coming months and, in the future, deliver Smart Ads on its broader network of sites. In testing conducted on Yahoo! FareChase, SmartAds generally resulted in click through rates of two to three times higher than static, non-customized display ads using the same targeting and placement.
Yahoo! SmartAds furthers the company’s long-term advertising and publishing vision: To build the industry’s leading advertising and publishing ecosystem – both on and off Yahoo!’s network – and transform how advertisers connect to and engage with their customers. For more information about SmartAds or to view an online demonstration, visit: http://advertising.yahoo.com/smartads.
July 3rd, 2007
Previous Posts
